The Mobile Supporter Gap
Only 8% completed the gift
According to the 2026 M+R Benchmarks study, mobile devices represented 52% of nonprofit website traffic, but only 8% of mobile visitors who reached a primary donation page completed a donation. Desktop donation-page conversion was 11%.
The data does not prove why any individual visitor left, but it demonstrates why nonprofits must measure and improve the mobile journey between supporter intent and completed action.